With the impending arrival of applications from college and university graduates, sales and marketing firm Precision Acquisitions Direct are keen to speak out in support of ‘will over skill’.

Managing Director of the firm Alex Mandich has opened up about the skill-focused landscape of sales and marketing, explaining how former students struggling to find appropriate roles or an adequate job with progression will not be turned away from Precision Acquisitions Direct. The business owner shared how his company sincerely values will over skill, and how he believes those who rely entirely on their studies are most likely to struggle in the real world.

Another reason the company values will over skill is down to their core belief that skills can be learnt but will is innate. Mr. Mandich explained; “providing people who lack experience or existing business skills with an opportunity to exercise their will to learn so they are able to build a solid future in a vastly expanding industry is something I am truly passionate about.”

The will v. skill mindset is one that the Managing Director taps into on a daily basis. When delegating tasks, the two key things the Mandich always considers are ‘how much can this person rely on his or her skills to successfully complete this task?’ and ‘how much does this person really want to complete this task?’.

The entrepreneur believes this thought process allows him to make better predictions of how a project or task will be taken on by each individual member of a team. This preference of will over skill has lead the business owner to achieve great success since the establishment of the Precision Acquisitions Direct brand.

Precision Acquisitions Direct is an event marketing agency based in London. The firm specialises in a unique form of marketing whereby they connect with consumers on behalf of their clients’ brands in person through pop-up marketing events. By connecting with consumers on a face-to-face basis the firm are able to establish long-lasting and meaningful relationships between brand and consumer, which often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.