This week, the London-based sales and marketing firm Precision Acquisitions Direct has taken inspiration from the internationally renowned book ‘Be Obsessed or Be Average’ written by the successful entrepreneur and best-selling author Grant Cardone.

The firm believes that the book’s title is a good motto for all budding entrepreneurs to adhere to and is now encouraging its young professionals to be obsessed with their pursuit of entrepreneurship.

In the book ‘Be Obsessed or Be Average,’ Grant Cardone shares some of his valuable tips on how professionals can set high goals and fulfill them every day and discusses the reasons why it’s important to block out negative influences as they hinder people’s likelihood of success.

It is commonly stated that it takes approximately 10,000 hours of practice for individual’s to become highly skilled in a particular craft or activity.  Precision Acquisitions Direct believe that professionals can only get to this level if they fully immerse themselves and become obsessed with the task at hand.

The firm explained that although unhealthy obsessions hold negative connotations when channelled correctly and positively, obsession can be utilised healthily to help propel success. Precision Acquisitions Direct stated that to thrive in the sales and marketing industry, professionals need to become obsessed with achieving their goals as this will help them drive innovation and become leaders in their field.

As the title of the book states, the firm added that if professionals fail to make their goals their sole focus, they run the risk of becoming average entrepreneurs and get swallowed by the competition.

Discussing the importance of developing healthy obsessions, Precision Acquisitions Direct’s Managing Director, Alexander Mandich said “Every good entrepreneur needs a strong focus and tangible goals. To achieve these goals, it is important to minimise distractions and make the goal your sole priority. This is something we have been teaching our contractors, and we are confident that they will use this advice to help them rise above their competition.”

As one of London’s leading sales and marketing firms, Precision Acquisitions Direct is always striving for excellence and believe that it is not acceptable to be average in the sales and marketing industry. The company helps their contractors to excel by offering a comprehensive business development programme that is specifically designed to equip young professionals with all the tools needed to become successful entrepreneurs. By providing mentoring and encouraging its contractors to build their professional networks, Precision Acquisitions Direct is hopeful that its young professionals will go on to forge their successful path in the sales and marketing industry.