Since opening in London, direct marketing agency Precision Acquisitions Direct have been taking the market by storm. In a move to widen their connections and secure stronger ties within the industry, the firm’s Managing Director has been spending some time in Edinburgh.

Precision Acquisitions Direct specialise in quality direct marketing campaigns – facilitating growth and awareness for a number of the UK’s most exciting brands. Whereas many marketing solutions target consumers as one large group, Precision Acquisitions Direct focus solely on delivering personalised direct marketing campaigns directly to individual consumers, tailoring the customer experience so it aligns with each customer’s unique needs and preferences. This form of marketing means the firm are able to secure stronger relationships between their clients and their consumers, which leads to better brand loyalty and higher ROI.

In the current market, opportunities for consumers to interact one-on-one with a brand are few and far between. The majority of brands rely on digital customer service solutions, which are distancing them from their customers and impacting on brand loyalty. As such, many brands are now seeking out new ways of forming connections with their consumers and are actively seeking out the direct marketing solutions offered by Precisions Acquisitions Direct.

With the firm now growing at an unprecedented rate, Precision Acquisitions Direct are eager to maintain this momentum and believe that success in the coming months now depends on their ability to grow their professional network. Meeting with industry experts and talented professionals will not only help the firm access the support needed to thrive in a changeable market, but will also open up new opportunities and locate new markets where they could potentially take their services in the future.

In a bid to strengthen the firm’s connections in new markets, Managing Director of Precision Acquisitions Direct Alex Mandich has recently been spending some time in Edinburgh; working alongside the city’s leading sales and marketing business owners. The trip to Edinburgh offered Mr Mandich the chance to see how the industry operates outside of the London market and presented the ideal opportunity to learn from some of the industry’s most notable and respected sales and marketing entrepreneurs.

Whilst communication technologies have made it easier than ever to connect with people all over the world, Mr Mandich believes this kind of business travel to still be vital to success. “Face-to-face meetings can increase understanding and empathy, reduce miscommunication and help people get on the same page in a way conference calls and online communication simply can’t,” stated Mr Mandich. Business travel also opens up the possibilities of surprise interactions, whether it be on a train, in a restaurant or through being in the right place at the right time. Getting out of the office and meeting people in person creates better opportunities and can be the foundations for long lasting, mutually beneficial relationships. Mr Mandich also believes in-person networking to be an integral part of leadership and is urging those new to business to get out there and travel as much as they can. “A leader’s role is to have the confidence to motivate others to build the business, this isn’t possible unless a leader is visible. Being proactive and seeking out new opportunities is the quickest way to inspire others and set a standard.”